TU-Automotive Detroit 2017 Program

TU-Automotive is proud to present the agenda and speaker line-up for TU-Automotive Detroit 2017.

This is the biggest, best and longest-running connected car and autonomous vehicle conference and exhibition in the world. 

If you are interested in being a speaker at TU-Automotive Detroit 2017, get in touch!

Program at a Glance

This year we will be adding in new conference and networking formats to give you maximum ROI. There are multiple opportunities to learn, network and build relationships!

Each morning begins with headline sessions addressed to the entire audience. These inform on overarching strategy and provide food for thought.

After the first break we will begin to split into in-depth tracks. Stay tuned for full structure and timings.

Key Topics

Click here for full conference program details

Event Formats and Features




Presentations by high-level speakers, visionaries and renowned experts, which will introduce you to particular topics, address future challenges and make suggestions for possible solutions.

Panel Discussions

Panel Discussions

Moderated panel discussions, in which a selected panel of representatives from the industry discusses topics and questions that benefit from multiple viewpoints

Conference & Lunch:


Topic-Led Round Tables

Themed discussion tables moderated by subject matter experts. There will be “101” sessions allowing attendees to ask any questions on the topic as well as in-depth sessions providing focus groups to work on particular challenges and issues.

Exhibition Hall:

Start-Up Pitches

Hear the latest products and ideas from the innovators. Judges will provide feedback and the audience will be able to ask questions.


Speed Networking

Speed Networking

Themed speed networking by topic or company. Participants will have 3-4 minutes to make their pitch before moving on to the next table.

Women’s Breakfast

Women’s Breakfast

Networking breakfast on the morning of day one of the conference (June 7).

Networking Drinks Reception

Networking Drinks Reception

In the evening of the first conference day, take this time to network with other attendees.

Awards Ceremony

Awards Ceremony

The TU-Automotive Awards gather the leading minds of the automotive technology industry to highlight innovation and quality. The ceremony provides high level networking on the night before the conference.

Headlines Engaging the Consumer: UX Smart Cities & Urban Mobility Business Models
Business Strategy Wireless Infrastructure ADAS & Autonomous Cybersecurity

  • Headlines
    Auto Tech Update from BMW HQ

    Digital services are emerging that will fully connect us to our personal world, regardless of whether we’re on the road or at home. Hear how BMW are transforming the car into the ultimate smart device.

    • Discover how the Open Mobility Cloud, built upon Microsoft Azure, is at the root of BMW Connected, designed to provide personalized and contextual services that assist the driver
    • Your Digital Companion: Dissect the use cases that make consumers' lives easier e.g. journey planning through "Time to Leave” notifications & on-foot directions through “Last Mile Navigation”
    • Understand how trends in voice controls, machine learning and data analysis are creating new products and services that will be seen in the US market in the coming months and years
    Volkswagen’s Future of Electric Mobility for the North American Market

    An exclusive presentation for VW on what the future holds for the future of the electric car and its role within the mobility service of tomorrow.

    Gain insights from the world’s largest automaker on how they plan to apply an all new electric vehicle platform in the next generation of vehicles and integrate them into future mobility solutions based on an all new industry study.

    Benchmarking Best of Breed Mobility Service Providers

    Mobility Services are transforming the industry, changing vehicle ownership and usage models along with the organizational structures of car companies and the traffic and transportation patterns of major cities.  There is a right way and a wrong way to take on this opportunity and there will be winners and losers.

    This session will look at the best practices and future outline of mobility services and their unfolding impact on the automotive industry including car companies, suppliers, dealers and service providers.

    From Competition to Collaboration: Auto-ISAC and Information Sharing for Vehicle Cybersecurity

    Competition is giving way to collaboration in automotive. Why? Automakers can’t tackle the vehicle cybersecurity challenge alone - there’s strength in numbers. And there’s a complex ecosystem they have to protect.

    • Get an introduction to the Auto-ISAC and learn why the automotive industry formed an organization to share information
    • Discover how we’re working across our connected vehicle ecosystem with light-duty, heavy-duty, and commercial vehicle sectors
    • Learn about the best practices Auto-ISAC members are introducing to mitigate cyber threats to vehicles, partners and the public

Program just released! Download the brochure now


  • Engaging the Consumer: UX
    HMI: Re-Imagining In-Car Experiences

    The automotive UX is still not on the same level as in the CE industry. Change that now by creating an intuitive and seamless experience in the car. 

    • Link existing sensor data to UX systems to actively filter out information and avoid distraction in high awareness situations
    • Break down the constraints of automotive HMI to take a different approach to the “this is how we do it” mentality e.g. single unified platform
    • Simplify the complexity of interfaces through an understanding of the cognition behind HMI. Reduce menus and make controls more usable through examples from the CE space
    AI: The Missing Link in Personalizing the Auto UX

    AI will be the final word in the in vehicle HMI. Realize its full potential and understand what elements you can apply immediately.

    • Apply current AI systems i.e. gesture and voice recognition to HMI to create a seamless and simple user experience
    • Understand how cognitive systems, such as humanized voice recognition and personality insights, can create the personalized experience end-users are craving
    • Couple location based data with intuitive personalization such as. PoIs and service/product offers to realize the fabled monetization opportunities
    The Aftermarket Claims Its Piece of the Pie

    To achieve a critical mass of connected/automated cars, the aftermarket needs to play a pivotal role in filling the “dumb” cars gap. Discover what this means for the industry.

    • Weigh up the trends driving aftermarket growth such as smartphones, longer car ownership cycles and the lower cost of post-sale devices
    • Debate the need for an open, neutral platform to provide consumers the chance to direct vehicle data to 3rd party service providers of their choice
    • Learn the type of impact aftermarket solutions can make in improving road safety through V2X applications such as collision avoidance
Program just released! Download the brochure now


Program just released! Download the brochure now


  • Business Models
    Carsharing and Ridesharing. Two Services, One Fleet (And Other Ways To Increase Utilization)

    The trend towards mobility offerings is showing no signs of abating. Identifying how to rapidly capitalize on this trend by launching and scaling new mobility services is now the key to maximum profitability.

    • Learn how vehicle utilization in new mobility services drives profitability and which techniques to use to achieve the highest utilization rates.
    • Identify what’s required to launch a new mobility service offering, including end-to-end workflow, dispatch, scheduling, balancing supply, demand, CRM and payments
    • Gain insights from a case study into how to evolve a carsharing service to a full suite of mobility services, including ridesharing, to strategize your mobility service growth
    Unlocking New Automotive Revenue Streams

    It’s forecast that automotive companies believe the connected car will generate 10x more available revenue streams than conventional cars. Explore the new ways you can be making money.

    • Realize the untapped income from existing resources, incl. repurposing existing data sets. Understand what data is most valuable (Hint: context is king!)
    • Explore examples of how automakers and partners maximize revenue from data, e.g. working with advertisers, delivering products and services incl. UBI, and in-car transactions
    • Engage (monetize) those consumers who may not buy, but still use! Dynamic leasing plans, shared car clubs and even robo-taxis are already on the cards!
    Consumer Uptake: Are We Getting it Right?

    Assess how to drive greater customer uptake - and retention! How can the industry work to get ROI for investing in connected tech?

    • Cut to the chase. Can consumers work your infotainment system? Simplify platforms to create the streamlined UX consumers expect as standard
    • Long-lasting Relationships: Make ownership easier, i.e. vehicle health alerts and family driving scores to keep every owner (from forecourt to scrap yard) coming back for more
    • Utilize data to truly understand the habits of individual drivers. Create a tailored experience through e.g. cognitive learning so you can build brand loyalty and a better experience
    UBI Data: The Enabler for a New Era of Connected Motor Insurance

    Rates of UBI adoption continue to creep up slowly but can the tech and infrastructure now form the basis for an entire suite of new motor insurance requirements? 

    • Get to grips with the power of UBI data in the claims resolution process, from accident reconstruction and  accident management to repairs, FNOL and tackling fraud
    • Debate how to deliver new products that utilize advanced analytics and new data sets provided by the data exchange to enhance insurer's value proposition and consumer engagement
    • As more driving assistance tech is added to vehicles, assess what data sets will best determine pricing models e.g. car vs. human braking to measure risk effectively
Program just released! Download the brochure now


  • Business Strategy
    Expanding the Mobility Mix: What Can the Automotive Industry Do?

    In 2016 automakers aligned their brands with mobility- partnering, acquiring & founding companies. But where is the real value (for consumers and CXOs)?

    • Re-envisage the role of automotive in the future mobility economy. Position your brand in this new paradigm and ask yourself: are cars the only way?
    • Beyond car/ridesharing: Identify further uses for cars that will provide value to the user, incl. trunk and personal delivery. Diversify your product mix without overstretching resources
    • Scale to deliver: Discuss how to go from concept or pilot to full scale roll out. Turn localized experiments, e.g. car sharing in condos, into global solutions
    Techstars: Tracking the Mobility Trend

     “Mobility” has become the catch-all phrase of our industry - but it continues to evolve. Track the trends and hear from the companies helping to shape it.

    • Gain insight into the Techstars Mobility program in Detroit. Get a breakdown of the types of start-ups who have applied since 2015 and how this has developed year-on-year
    • Hear from the program’s alumni how they identified the value in the market and how their business has evolved
    • Understand how to develop a business and a pitch that sells and what to expect from working with the automotive industry
    Investing In Success: VCs Speak Out

    Companies in the auto tech and mobility space are being snapped up like there’s no tomorrow. Understand the trends, where to invest, and ask the question: partner, acquire or be acquired?

    • Analyze the big moves in the market, such as the recent fleet market M&A flurry. Determine its impact on the ecosystem and the diversity of suppliers
    • Determine the role start-ups should play in your strategy, whether filling a gap e.g. tech, skilled resources or bringing an exciting new concept
    • Gain insight into  the major themes investors are excited about moving towards 2018 and where they plan to deploy capital
    Pivoting the Auto Industry: From Steel & Wheels to Silicon & Software

    The Association of Global Automakers currently represents 14 international OEMs but how many will it represent if OEMs don’t take digital trends seriously? It’s survival of the fastest. 

    • As automotive moves from a hardware manufacturing society to one steeped in software development, assess how internal structures, processes and cultures need to change
    • Build out new teams/depts. with the job titles and skill sets that will define automotive for years to come e.g. data scientists, business analysts, system integrators
    • Attract, integrate and retain: Get to grips with how to engage talent. Convince the brightest college grads that automotive is the next big thing (which it is!)
    Consumer Acceptance of Automation

    The driverless car is coming. But how to we ensure there are always willing passengers?

    • Does the consumer understand every acronym? Debate the case to standardize ADAS terminology across the board to negate consumer confusion
    • Understand the psychology and layers of trust i.e., situational, learned to develop a shared industry PR campaign that gets consumers buying into automation
    • Analyze long term, location based driver behavior to create a humanized automated driving experience, building acceptance among consumers
Program just released! Download the brochure now


Program just released! Download the brochure now


  • ADAS & Autonomous
    Autonomy: The State Perspective

    With no federal mandate on automated vehicles, we must currently look at what the state governments are thinking on automated vehicle testing.

    • Put your tech to the test by understanding what each state requires to test your tech on the road
    • Identify the gaps in legislators’ knowledge to help create the legislative framework that matches the needs of tech advancement while ensuring safety
    • State driving laws are based on the vehicle having a driver. Consider the legislative paradigm shift needed for driverless vehicles
    V2X and Autonomous Driving is a “two-way street”

    With V2X tech. to be mandated in the future; find out how a holistic approach between V2X and autonomous driving will enable a new era in the auto industry.

    • Learn about the new applications i.e. enhanced comms between sub systems, enabled by the convergence of autonomous driving technology to enhance future transportation paradigms
    • Explore different hardware architectures, deployment scenarios and implications for materializing the V2X & Autonomous driving convergence
    • Understand how to enhance position accuracy e.g. accurate satellite positioning, to enable robust, deployable V2X systems
    From Test Track to Highway: Autonomous Testing Shifts Up a Gear

    Test tracks, crash tests, on the highway. There are now a multitude of test bases for ADAS and self-driving vehicle platforms with each requiring certain parameters to be met.

    • With half star measures now being implemented, examine the implications of ADAS on the safety ratings process and what safety features will earn a vehicle top of the class
    • Look at how data supplied by a digital simulation can be applied in the design process enabling a more streamlined and efficient application process
    • Debate the need for a technical data consortium to share anonymized test data, accelerating the development of safety and reliability of AVs
    Mapping an Autonomous World

    Like a human, the driverless car will need a map to guide it. Look at how mapping technology is developing to meet the growing demands of automation.

    • Grid modelling, pre-mapping, HD mapping; evaluate the attributes of the latest mapping solutions to focus in on the technology that meets your mapping needs
    • Enhance interoperability between sensor data and mapping through enhanced in vehicle computation to create the required data for Simultaneous Localization and Mapping
    • Analyze how the integration of AI with mapping software will enable accurate, real time updates for HD mapping platforms
    Sensor Tech: Perceiving the Road Ahead

    Perception is still key to the rollout of automated vehicles. Map out the rapidly evolving developing sensor tech space as it strives to create scalable mass market solutions.

    • Dissect the latest developments in sensor technology, from ranges, resolution and costs , to understand how to create the optimal sensor suite
    • Harness machine learning and classification algorithms to drastically improve object recognition software
    • Evaluate methods of integrating perception data with localization data e.g. centralized or fully integrated processors to enhance vehicle motion planning and motion execution
    Taking the Armbands off Artificial Intelligence

    A self-driving car needs to think and learn by itself. Examine how to develop a neural network based AI to achieve this.

    • Map out developments in neural nets to determine when we will see self-driving and self-learning cars on the road. Spoiler alert, it’s sooner than you think!
    • Human error rates are at 95%. It’s time to consider the acceptable level for machine error rates to enable the rollout of these systems with realistic expectations
    • Consider how AI based categorization for pedestrian and vehicle detection can be applied now to enhance the effectiveness of ADAS i.e. AEB features right now
    Commercial Vehicles Lead the Way with Autonomy

    Driverless cars may grab the headlines but high-tech trucks are rolling off the production line, packed with automated features.

    • Uncover the features found in commercial vehicles that can cross into the passenger market e.g. platooning and ADAS features that can help reduce crashes and increase efficiency
    • Get an insight into how commercial vehicles are applying the ISO 26262 standard for functional safety of electrical and/or electronic systems
    • Discover the use cases and services that commercial OEMs and fleets have in store for semi- and fully-automated trucks (e.g. advanced route planning or integrating load board tech)
    The Impact of ADAS & AVs on Insurance

    Autonomous driving will disrupt the auto insurance space beyond recognition. Make sure research and development and project teams are in place now to stay ahead of the trend.

    • Determine the need for insurers to access data that shows which vehicles are equipped with ADAS features and how/if they are being used in order to price risk more effectively
    • Decipher the effect on risk assessment as automated driving reduces ownership, moves towards product liability and decreases accidents
    • Look at the need for insurers to be involved in debates about ethics and morality surrounding automated driving so the industry can build a common standard
Program just released! Download the brochure now


  • Cybersecurity
    Building Cybersecurity Standards & Best Practice

    With a multitude of groups building standards for auto cybersecurity and the proposed SPY Car Study Act of 2017 – make sense of the best practice landscape.

    • Get clarity on the stakeholders and their work, incl. CAMP, Auto-ISAC, SAE and the Mobility Transformation Center. Decide the role of commercial OEMs as the cybersecurity scope expands
    • Who is responsible for what? Understand how to apply standards across the value chain to develop a robust compliance strategy for your solution
    • Assess how the geographical challenge regarding data laws and attitudes will transfer into global industry standards for cyber security products, processes and solutions
    Laying the Foundations for Secure Future Connectivity

    A security specialist’s work is never done! Data volumes are increasing, the systems are getting more complex. Understand the next big developments so you can prepare your method of defense!

    • Identify what developments in autonomous, V2X, smart cities and commercial vehicles mean for vehicle cybersecurity, e.g. critical functionalities sharing consumer spectrums on 5G connections
    • Gain insight into what other industries and systems, from mass transit to coffee shops, will be communicating with the vehicle in the IoT. Apply verified communication keys and protocols
    • Uncover how to secure a system that's safety critical by design, incl. identifying which connection/network is best to use for critical system messages and functionality
    Creating a Trusted New Mobility Ecosystem

    To make journeys as convenient as possible for the end user, the driving experience needs to be personalized, secure and seamless.

    • Personalize the user’s profile with the end user’s credentials for media streaming, secure payments, EV charging, parking and multimodal transportation
    • Leverage secure, biometrics-based enrolment to enable single user identification and authentication across multiple services
    • Securely stored in the vehicle, securely stored in the end user’s digital companions. Get to grips with the architecture and the ecosystem that needs to be built to deliver the most trusted ecosystem for mobility applications!
    Automotive Cybersecurity in Review

    We know cybersecurity is necessary, but not always how to successfully implement it in our vehicles. Learn from past security breaches and understand the steps for end-to-end security.

    • Review major milestones and headlines related to automotive cybersecurity for 2017 so far to ascertain what needs to be done next
    • Compare and contrast security techniques used in traditional IT infrastructure versus automotive computing systems
    • Examine where these traditional techniques fall short for automotive applications to build additional layers of security on existing techniques
Program just released! Download the brochure now


Be the first to find out about 2017

  • Roundtables

    We will be running topic-led roundtables throughout the event ranging from introductory sessions during topic-led lunch tables to in-depth advanced sessions.

    These offer a more dynamic learning and networking experience giving you direct access to experts to ask questions.

    Here are examples of sessions we will be running:

    The Court Battle: Navigating the Legal Challenges around Connected & Autonomous Vehicles

    Overview coming soon

    Marrying Security and Functional Safety

    Cybersecurity breaches undermine the overall safety of a product, but methods for preparing for them lie outside engineering traditions. How do we harmonize these different approaches?

    • Explore the role cybersecurity should play in functional safety and how to incorporate the security approach methods alongside those from the ISO 26262 to avoid fatal errors
    • Get to grips with threat modelling in the security world and anticipate the new environmental hazards brought in by the Internet, e.g. someone remotely controlling the car
    • Practicing failure: Participate in a live exercise of a fictitious scenario where cybersecurity impacts vehicle safety. First in the absence, then presence, of ready postures toward failure 
    Ethics of Automation

    AI will make the autonomous car truly driverless. But there are situations where a human quality such as ethics will still need to play a role.

    • Consider how we humanize machine intelligence to gain consumer acceptance on machines making decisions
    • Debate what choice parameters should be programmed into AI to make life or death decisions that human drivers make based on emotion
    • Save the driver or pedestrian? Debate the answer to such a question to create an AI that would reach the same decision as a human
Be the first to find out about 2017

If you have any questions regarding TU-Automotive Detroit 2017 please do get in touch.

Annie Reddaway

Annie Reddaway

Senior Project Director
+44 (0) 207 55 19827 (Global)

Jamie Muir

Jamie Muir

Project Director
+44 (0) 207 55 19834 (Global)

2017 Sponsors

Headline Sponsor

  • WirelessCar

Diamond Sponsors

Platinum Sponsors

Gold Sponsors

  • Gemalto
  • GitHub
  • Green-Hill-Software
  • nuance
  • Valtech
  • Willis-Towers

Badge Sponsor

  • Dealer-FX

Bag Sponsor

  • Laird

VIP Zone Sponsor

  • Oberthur

Slido Sponsor

  • Tourmaline Labs

Track Day Sponsor

  • Perrone Robotics

In Car Connectivity

  • HDBaseT

Networking Break Sponsor:

  • First Data


  • Neusoft