TU-Automotive Detroit 2017 Program

TU-Automotive is proud to present the agenda and speaker line-up for TU-Automotive Detroit 2017.


Day One:
Business Models ADAS & Autonomous Smart Cities & Urban Mobility Cybersecurity

Day Two:
Business Strategy Engaging the Consumer: UX Wireless Infrastructure


Day One

Program just released! Download the brochure now


  • Business Models
    Unlocking New Automotive Revenue Streams

    It’s forecast that automotive companies believe the connected car will generate 10x more available revenue streams than conventional cars. Explore the new ways you can be making money.

    • Realize the untapped income from existing resources, incl. repurposing existing data sets. Understand what data is most valuable (Hint: context is king!)
    • Explore examples of how automakers and partners maximize revenue from data, e.g. working with advertisers, delivering products and services incl. UBI, and in-car transactions
    • Engage (monetize) those consumers who may not buy, but still use! Dynamic leasing plans, shared car clubs and even robo-taxis are already on the cards!
    Carsharing and Ridesharing. Two Services, One Fleet (And Other Ways To Increase Utilization)

    The trend towards mobility offerings is showing no signs of abating. Identifying how to rapidly capitalize on this trend by launching and scaling new mobility services is now the key to maximum profitability.

    • Learn how vehicle utilization in new mobility services drives profitability and which techniques to use to achieve the highest utilization rates.
    • Identify what’s required to launch a new mobility service offering, including end-to-end workflow, dispatch, scheduling, balancing supply, demand, CRM and payments
    • Gain insights from a case study into how to evolve a carsharing service to a full suite of mobility services, including ridesharing, to strategize your mobility service growth
    UBI Data: The Enabler for a New Era of Connected Motor Insurance

    Rates of UBI adoption continue to creep up slowly but can the tech and infrastructure now form the basis for an entire suite of new motor insurance requirements? 

    • Get to grips with the power of UBI data in the claims resolution process, from accident reconstruction and  accident management to repairs, FNOL and tackling fraud
    • Debate how to deliver new products that utilize advanced analytics and new data sets provided by the data exchange to enhance insurer's value proposition and consumer engagement
    • As more driving assistance tech is added to vehicles, assess what data sets will best determine pricing models e.g. car vs. human braking to measure risk effectively
Program just released! Download the brochure now


  • ADAS & Autonomous
    V2X and Autonomous Driving is a “two-way street”

    With V2X tech. to be mandated in the future; find out how a holistic approach between V2X and autonomous driving will enable a new era in the auto industry.

    • Learn about the new applications i.e. enhanced comms between sub systems, enabled by the convergence of autonomous car technology to enhance future transportation paradigms
    • Explore different hardware architectures, deployment scenarios and implications for materializing the V2X & Autonomous driving convergence
    • Understand how to enhance position accuracy e.g. accurate satellite positioning, to enable robust, deployable V2X systems
    Autonomy: The State Perspective

    With no federal mandate on autonomous cars, we must currently look at what the state governments are thinking on automated vehicle testing.

    • Put your tech to the test by understanding what each state requires to test your tech on the road
    • Identify the gaps in legislators’ knowledge to help create the legislative framework that matches the needs of tech advancement while ensuring safety
    • State driving laws are based on the vehicle having a driver. Consider the legislative paradigm shift needed for autonomous cars
    Mapping an Autonomous World

    Like a human, the autonomous car will need a map to guide it. Look at how mapping technology is developing to meet the growing demands of automation.

    • Grid modelling, pre-mapping, HD mapping; evaluate the attributes of the latest mapping solutions to focus in on the technology that meets your mapping needs
    • Enhance interoperability between sensor data and mapping through enhanced in vehicle computation to create the required data for Simultaneous Localization and Mapping
    • Analyze how the integration of AI with mapping software will enable accurate, real time updates for HD mapping platforms
    From Test Track to Highway: Autonomous Testing Shifts Up a Gear

    Test tracks, crash tests, on the highway. There are now a multitude of test bases for ADAS and self-driving vehicle platforms with each requiring certain parameters to be met.

    • With half star measures now being implemented, examine the implications of ADAS on the safety ratings process and what safety features will earn a vehicle top of the class
    • Look at how data supplied by a digital simulation can be applied in the design process enabling a more streamlined and efficient application process
    • Debate the need for a technical data consortium to share anonymized test data, accelerating the development of safety and reliability of autonomous cars
    Commercial Vehicles Lead the Way with Autonomy

    Autonomous cars may grab the headlines but high-tech trucks are rolling off the production line, packed with automated features.

    • Uncover the features found in commercial vehicles that can cross into the passenger market e.g. platooning and ADAS features that can help reduce crashes and increase efficiency
    • Get an insight into how commercial vehicles are applying the ISO 26262 standard for functional safety of electrical and/or electronic systems
    • Discover the use cases and services that commercial OEMs and fleets have in store for semi- and fully-automated trucks (e.g. advanced route planning or integrating load board tech)
    Sensor Tech: Perceiving the Road Ahead

    Perception is still key to the rollout of autonomous cars. Map out the rapidly evolving developing sensor tech space as it strives to create scalable mass market solutions.

    • Dissect the latest developments in sensor technology, from ranges, resolution and costs , to understand how to create the optimal sensor suite
    • Harness machine learning and classification algorithms to drastically improve object recognition software
    • Evaluate methods of integrating perception data with localization data e.g. centralized or fully integrated processors to enhance vehicle motion planning and motion execution
    The Impact of ADAS & AVs on Insurance

    Autonomous cars will disrupt the auto insurance space beyond recognition. Make sure research and development and project teams are in place now to stay ahead of the trend.

    • Determine the need for insurers to access data that shows which vehicles are equipped with ADAS features and how/if they are being used in order to price risk more effectively
    • Decipher the effect on risk assessment as automated driving reduces ownership, moves towards product liability and decreases accidents
    • Look at the need for insurers to be involved in debates about ethics and morality surrounding automated driving so the industry can build a common standard
    AI, The Cloud, and Data: The Foundation of the Autonomous Vehicle

    Autonomous vehicles are coming! Understand how to leverage the data and tech we have today – incl. AI and machine learning – to shape self-driving systems.

    • Connected Car Data 101 – Identify the benefits, such as personalized driving experiences, and setbacks of utilizing data collected from in-vehicle technology like sensors
    • Discuss how AI and ML can streamline data into business intelligence for OEMs, incl. driving habits, and how to apply to small CPU power, low-cost devices already in most cars
    • Learn how this data forms the roots for AVs: Many autonomous services require extensive amounts of data to formulate results. The data being collected today will help shape these
Program just released! Download the brochure now


  • Smart Cities & Urban Mobility
    Expanding the Mobility Mix: What Can the Automotive Industry Do?

    In 2016 automakers aligned their brands with mobility- partnering, acquiring & founding companies. But where is the real value (for consumers and CXOs)?

    • Re-envisage the role of automotive in the future mobility economy. Position your brand in this new paradigm and ask yourself: are cars the only way?
    • Beyond car/ridesharing: Identify further uses for cars that will provide value to the user, incl. trunk and personal delivery. Diversify your product mix without overstretching resources
    • Scale to deliver: Discuss how to go from concept or pilot to full scale roll out. Turn localized experiments, e.g. car sharing in condos, into global solutions
    Techstars: Tracking the Mobility Trend

     “Mobility” has become the catch-all phrase of our industry - but it continues to evolve. Track the trends and hear from the companies helping to shape it.

    • Gain insight into the Techstars Mobility program in Detroit. Get a breakdown of the types of start-ups who have applied since 2015 and how this has developed year-on-year
    • Hear from the program’s alumni how they identified the value in the market and how their business has evolved
    • Understand how to develop a business and a pitch that sells and what to expect from working with the automotive industry
    Sync the Smart Car with the Smart City

    The infrastructure, tech and back-end processes of the digitized car and connected city need to operate in harmony for mobility solutions to deliver efficiency, societal and environmental benefits.

    • From e-payments to parking, create the new ecosystem partnerships to enable a suite of services that plug the connected car into the heart of the urban IoT
    • Discuss the value of combining data sets from the city (e.g. smart infrastructure) with vehicle insights (e.g. routing, pothole detection, weather) to create solutions that are connected, autonomous and electric
    • Is auto ‘smart-city ready’? Analyze the progress of smart city pilots worldwide & how to engage to be a fundamental part of the process, not just an afterthought
    Urban Planning for Tomorrow’s Car and City

    Investing in “dumb” infrastructure places a huge strain on city budgets. So how are they approaching next-gen city structures that autonomous vehicles will be reliant on?

    • Smart Cities: Smartly Designed - Assess how city infrastructure will morph to support automated vehicles e.g. a reduction of parking lots and an increase in drop-off zones
    • Discuss the will of city authorities to plan and budget for infrastructure that will support the capabilities of future transportation amidst other priorities
    • Balance the societal by-products of AVs/CVs e.g. while new tech can be a driver for re-urbanization and supporting vulnerable citizens, it may also create “sprawl on steroids”
    Creating a Trusted New Mobility Ecosystem

    To make journeys as convenient as possible for the end user, the driving experience needs to be personalized, secure and seamless.

    • Personalize the user’s profile with the end user’s credentials for media streaming, secure payments, EV charging, parking and multimodal transportation
    • Leverage secure, biometrics-based enrolment to enable single user identification and authentication across multiple services
    • Securely stored in the vehicle, securely stored in the end user’s digital companions. Get to grips with the architecture and the ecosystem that needs to be built to deliver the most trusted ecosystem for mobility applications!
Program just released! Download the brochure now


  • Cybersecurity
    Building Cybersecurity Standards & Best Practice

    With a multitude of groups building standards for auto cybersecurity and the proposed SPY Car Study Act of 2017 – make sense of the best practice landscape.

    • Get clarity on the stakeholders and their work, incl. CAMP, Auto-ISAC, SAE and the Mobility Transformation Center. Decide the role of commercial OEMs as the cybersecurity scope expands
    • Who is responsible for what? Understand how to apply standards across the value chain to develop a robust compliance strategy for your solution
    • Assess how the geographical challenge regarding data laws and attitudes will transfer into global industry standards for cyber security products, processes and solutions
    Automotive Cybersecurity in Review

    We know cybersecurity is necessary, but not always how to successfully implement it in our vehicles. Learn from past security breaches and understand the steps for end-to-end security.

    • Review major milestones and headlines related to automotive cybersecurity for 2017 so far to ascertain what needs to be done next
    • Compare and contrast security techniques used in traditional IT infrastructure versus automotive computing systems
    • Examine where these traditional techniques fall short for automotive applications to build additional layers of security on existing techniques
    Laying the Foundations for Secure Future Connectivity

    A security specialist’s work is never done! Data volumes are increasing, the systems are getting more complex. Understand the next big developments so you can prepare your method of defense!

    • Identify what developments in autonomous, V2X, smart cities and commercial vehicles mean for vehicle cybersecurity, e.g. critical functionalities sharing consumer spectrums on 5G connections
    • Gain insight into what other industries and systems, from mass transit to coffee shops, will be communicating with the vehicle in the IoT. Apply verified communication keys and protocols
    • Uncover how to secure a system that's safety critical by design, incl. identifying which connection/network is best to use for critical system messages and functionality
Program just released! Download the brochure now


Day One:
Business Models ADAS & Autonomous Smart Cities & Urban Mobility Cybersecurity

Day Two:
Business Strategy Engaging the Consumer: UX Wireless Infrastructure

Day Two

Program just released! Download the brochure now


  • Engaging the Consumer: UX
    HMI: Re-Imagining In-Car Experiences

    The automotive UX is still not on the same level as in the CE industry. Change that now by creating an intuitive and seamless experience in the car. 

    • Link existing sensor data to UX systems to actively filter out information and avoid distraction in high awareness situations
    • Break down the constraints of automotive HMI to take a different approach to the “this is how we do it” mentality e.g. single unified platform
    • Simplify the complexity of interfaces through an understanding of the cognition behind HMI. Reduce menus and make controls more usable through examples from the CE space
    AI: The Missing Link in Personalizing the Auto UX

    AI will be the final word in the in vehicle HMI. Realize its full potential and understand what elements you can apply immediately.

    • Apply current AI systems i.e. gesture and voice recognition to HMI to create a seamless and simple user experience
    • Understand how cognitive systems, such as humanized voice recognition and personality insights, can create the personalized experience end-users are craving
    • Couple location based data with intuitive personalization such as. PoIs and service/product offers to realize the fabled monetization opportunities
    The Aftermarket Claims Its Piece of the Pie

    To achieve a critical mass of connected/automated cars, the aftermarket needs to play a pivotal role in filling the “dumb” cars gap. Discover what this means for the industry.

    • Weigh up the trends driving aftermarket growth such as smartphones, longer car ownership cycles and the lower cost of post-sale devices
    • Debate the need for an open, neutral platform to provide consumers the chance to direct vehicle data to 3rd party service providers of their choice
    • Learn the type of impact aftermarket solutions can make in improving road safety through V2X applications such as collision avoidance
    Simplifying the complexity of in-car connectivity

    As we increase connected features & data sets in the car, managing complexity is key. Add autonomous vehicle functionality to the mix and it becomes essential for safety and security.

    • Understand the need for a standard technology that covers a wide range of applications, reduces the number of technologies used and simplifies in-vehicle connectivity design, validation, and verification
    • Learn how new connectivity topologies can contribute to advanced Infotainment, Telematics and ADAS applications, by providing the flexibility of multi-stream, multi-hop daisy-chain and centralized networking
    • Discover the benefits of a simplified in-vehicle network that reduces the number of cables and connectors, while guaranteeing high-throughput bandwidth transmission over a single link, and supporting different native interfaces on a single chip
Program just released! Download the brochure now


Program just released! Download the brochure now

If you have any questions regarding TU-Automotive Detroit 2017 please do get in touch.

Annie Reddaway

Annie Reddaway

Senior Project Director
+44 (0) 207 55 19827 (Global)

Jamie Muir

Jamie Muir

Project Director
+44 (0) 207 55 19834 (Global)

2017 Sponsors

Headline Sponsors

  • Harman
  • WirelessCar

Diamond Sponsors

Platinum Sponsors

Gold Sponsors

  • Gemalto
  • GitHub
  • Green-Hill-Software
  • JamaicaCAR
  • nuance
  • otonomo
  • Willis-Towers

Badge Sponsor

  • Dealer-FX

Lanyard Sponsor

  • magna

Bag Sponsor

  • Laird

VIP Zone Sponsor

  • Oberthur

Networking Zone Sponsor

  • Mobile-Devices

Slido Sponsor

  • Tourmaline Labs

Track Day Sponsor

  • Perrone Robotics

In Car Connectivity Sponsor

  • HDBaseT

Networking Break Sponsor

  • First Data

Awards Sponsor

  • Airbiquity

WiFi Sponsor

  • AT&T Drive

Drinks Reception Sponsor

  • NextRadio


  • Neusoft
  • telit