Auto Enters the Self-Learning Era: Deliver the Personalized Mobility Experience

With 150 speakers, a 200,000 sq ft exhibition and 3000 attendees, TU-Automotive Detroit is the world's biggest conference & expo for connected & autonomous cars.

Come to TU-Automotive Detroit 2017 to see, hear and meet the brightest & best in our industry. Download the brochure now to find out more.

Auto Tech Leaders Speaking in 2017:

See who else is speaking in 2017

The Topics Defining the Connected Car in 2017:

  • Pivot from Metal to Mobility:

    Create customer-first products and services, e.g. dynamic leasing & in-car payments. Engage consumers and diversify revenue streams to unlock the ‘new auto business’

  • Test Track or Highway?

    From tech development (perception & AI) to overcoming societal barriers (regulation & trust), map the billions of miles required to validate autonomous cars. What’s the risk/ reward ratio?

  • Cybersecurity Never Sleeps:

    With connected car attack surfaces proliferating, collaborate with regulators, associations and partners to create best practices for end-to-end cybersecurity

  • Next-Gen Wireless Infrastructure:

    Evaluate 5G vs. LTE vs. DSRC for the roll out of data-thirsty IVI, critical OTA services and future-proofed ADAS. Which spectrums deliver on speed, safety and security?

  • Build the Smart Urban Ecosystem:

    Think beyond the car and transportation silos in a data-sharing urban mobility mix. Keep auto brands relevant as cities invest millions to become sustainable and smart

See full program here

Event Formats and Features

This year we have brought in new formats and features to maximize your ROI! Get the best networking and learning in the connected car business as we move towards the autonomous car.

  • Presentations Presentations

  • Panel Discussions Panel Discussions
  • Roundtables Roundtables

  • Start-Up Pitches Start-Up Pitches
  • Women’s Breakfast Women’s Breakfast
  • Networking Drinks Reception Networking Drinks Reception
  • Awards Ceremony Awards Ceremony
Find out more here

Walk the 200,000 Square Foot Expo Hall

Don’t miss the largest dedicated connected car expo in the world. Full access is included in your conference pass or you can attend one afternoon for free.

  • 150 companies exhibiting including TomTom, Valeo, Harman, WirelessCar, Bosch and more. See the full list here
  • Live product demos feat driving simulators and self-driving cars in the parking lot - don’t miss the chance to get hands on with new technologies
  • Start-Up Zone and pitches help you identify the new companies changing the mobility business. See the list of start-ups here
  • Expo Tours to guide you round the most relevant companies and technologies to your business
Find out more here

Where The Auto Tech Industry Comes To Do Business


Senior Attendees




Countries Represented


Sq Ft Exhibition

Event Highlights

  • Opening Headline Sessions:

    Hear from senior automaker representatives and those asking the questions that no one else ever dares to ask, only at the world's largest connected car conference

  • In-Depth Discussions:

    Tailor your agenda to your needs with sessions specializing in Autonomous Car, Smart Cities, Data Exchange, New Business Models, UX, Business Strategy, Cybersecurity & more

  • Network, Network, Network:

    Meet everyone you need to know in connected car, from industry heavyweights to start-ups, under one roof over two days with drinks receptions and structured networking

  • Follow the Money:

    Hear from the investors and leading disruptors where the industry is heading, as well as enjoying an innovative flavor from featured start-ups

  • Our Biggest Expo Ever:

    At 200,000 square foot, TU-Automotive boasts the world's largest connected car expo as the industry refines its offerings with its eye on the autonomous car.

Click here to access the conference presentations and audio

Meet Your Next Business Partner

  • We're famous for uniting the entire connected car industry under one roof. Millions of dollars of business is signed every year at TU-Automotive Detroit

  • 20+ hours of networking sessions will ensure you walk away with a host of genuine new contacts and potential partners - don't miss our drinks reception at the end of day one

  • New structured networking formats including speed networking and round tables help you identify people by business type and subject matter interest, be it automotive cybersecurity, ADAS, infotainment and more

Click here to access the conference presentations and audio

Breakdown of Attendees by Job Title

Breakdown of Attendees by Job Title

Breakdown of Attendees by Company Type

Breakdown of Attendees by Company Type

See a sample of those attending

Press Coverage at TU-Automotive Detroit

  • The Wall Street Journal
  • Digital Trends
  • Automative News
  • Bloomberg
  • Thomson Reuters
Read all the coverage

See What the Industry Has to Say About TU-Automotive Events:

  • Volkswagen

    "Innovative topics that project the next phase of technology to the automotive industry."

    - Volkswagen
  • Ford

    "The show is a great place to get an accurate pulse on the industry and to meet or keep in touch with industry leaders"

    - Ford Motor Company
  • WirelessCar

    "You need to be here!"

    - WirelessCar
  • Subaru

    "As an OEM, being able to meet new companies that otherwise you couldn’t get acquainted with easily is really important in this space…it’s good to see what everyone else is doing as well."

    - Subaru
  • MIT

    "It was a great opportunity to share visions about the future of connected mobility"

    - MIT
  • Zipcar

    "A great chance to network and learn from other innovators all the exciting things they are doing"

    - Zipcar

The Venue

The Suburban Collection Showplace

46100 Grand River Avenue
Novi, MI

Find Out More

2017 Sponsors

Headline Sponsors

  • Ericsson
  • Harman
  • WirelessCar

Diamond Sponsors

Innovation Sponsor

  • intel

Platinum Sponsors

Gold Sponsors

  • QNX
  • covisint
  • Gemalto
  • GitHub
  • Green-Hill-Software
  • Lixar IT
  • Mitsubishi Electric
  • nuance
  • otonomo
  • Sasken
  • Willis-Towers

Badge Sponsor

  • Dealer-FX

Lanyard Sponsor

  • magna

Bag Sponsor

  • Laird

Connected Car Sponsor

  • Kymeta

VIP Lunch Sponsor

  • Michigan Economic Development Corporation

Networking Zone Sponsor

  • Mobile-Devices

Slido Sponsor

  • Tourmaline Labs

Meeting Area Sponsor

  • vulog

Track Day Sponsor

  • Perrone Robotics

In Car Connectivity Sponsor

  • HDBaseT

Coffee Break Sponsor

  • First Data

Insurance Telematics Sponsor

  • The Floow

Awards Sponsor

  • Airbiquity

WiFi Sponsor

  • AT&T Drive

Drinks Reception Sponsor

  • NextRadio

Collaboration Sponsor



If you have any questions regarding TU-Automotive Detroit 2017 please do get in touch.

Annie Reddaway

Annie Reddaway

Senior Project Director
+44 (0) 207 55 19827 (Global)

Jamie Muir

Jamie Muir

Project Director
+44 (0) 207 55 19834 (Global)